<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Roush Media &#187; Projects, News &amp; Announcements</title>
	<atom:link href="http://Roush-media.com/category/projects-news-announcements/feed/" rel="self" type="application/rss+xml" />
	<link>http://Roush-media.com</link>
	<description>An Indie Frendly Post House Providing Color Grading, Finishing, Mastering and more at 30 to 50% less.</description>
	<lastBuildDate>Sun, 13 May 2012 21:07:42 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>4K Sony F65 Camera / Nucoda Color Grading Demo</title>
		<link>http://Roush-media.com/4k-sony-f65-camera-nucoda-color-grading-demo/</link>
		<comments>http://Roush-media.com/4k-sony-f65-camera-nucoda-color-grading-demo/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 22:12:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Projects, News & Announcements]]></category>

		<guid isPermaLink="false">http://Roush-media.com/?p=1716</guid>
		<description><![CDATA[Sony F65 4k workflow and grading at Roush Media]]></description>
			<content:encoded><![CDATA[<p>This short film was shot in Joshua Tree National Park on the Sony F65 by Bertone Visuals. We generated ProRes Quicktime dailies using the DaVinci Resolve for a Final Cut Pro edit. Then we conformed the footage in the Nucoda Film Master using 16-bit OpenEXR (S-gamut, S-Log2) files at 4K (4096&#215;2160) and graded them in our theater in P3 color space. After mastering out for Digital Cinema &amp; Rec-709 we compressed an H264 Quicktime for <a href="http://youtu.be/djkMo0LCZAE?hd=1" target="_blank">YouTube.</a></p>
<p><a href="http://Roush-media.com/wp-content/uploads/2012/04/frame-000956.jpg"><img class="alignleft size-large wp-image-1717" title="F65 Demo" src="http://Roush-media.com/wp-content/uploads/2012/04/frame-000956-500x263.jpg" alt="" width="500" height="263" /></a></p>
<p><iframe width="700" height="394" src="http://www.youtube.com/embed/djkMo0LCZAE?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
			<wfw:commentRss>http://Roush-media.com/4k-sony-f65-camera-nucoda-color-grading-demo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Foo Fighters: Back and Forth&#8221;a documentary received the 2012 Grammy, DI by Roush Media</title>
		<link>http://Roush-media.com/foo-fighters-back-and-fortha-documentary-by-james-moll-and-di-by-roush-media/</link>
		<comments>http://Roush-media.com/foo-fighters-back-and-fortha-documentary-by-james-moll-and-di-by-roush-media/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 00:50:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Projects, News & Announcements]]></category>

		<guid isPermaLink="false">http://Roush-media.com/?p=1310</guid>
		<description><![CDATA[Roush Media provided finishing, Color grading and Digital Cinema Mastering for Foo Fighters Doc. In Theaters april 5th.]]></description>
			<content:encoded><![CDATA[<p>Roush Media&#8217;s latest documentary project &#8220;Foo Fighters: Back and Forth&#8221; received the 2012 Grammy for Best Long Form Music Video.  “Foo Fighters: Back and Forth,” directed by Oscar, Emmy, and Grammy winner Director James Moll, looks into the 16 year history of the band Foo Fighters and encompasses excellent direction, storytelling and a distinct look like no other documentary.  Keith Roush, Senior DI Colorist at Roush Media, provided color grading and restoration of the archive footage for the documentary on Image System’s Nucoda Film Master. The “music video” look that was set for the band’s interviews came about in conversations during the DI sessions between the director, James and Keith.  The music video rock and roll look was achieved by creating deep rich blacks, with a soft sliver like glow  for the skin and highlights.</p>
<p><img class="alignleft size-large wp-image-1313" style="border-style: initial; border-color: initial;" title="Dave Grohl" src="http://Roush-media.com/wp-content/uploads/2011/04/Daveeafter_Newsletter2-500x281.jpg" alt="" width="500" height="281" /></p>
<p>Roush Media also provided the up conversion and restoration of the archive footage from many various tape and digital formats, including  ¾ inch, VHS, HI8, DVD, Beta SP, Digital Beta. Using our Nucoda DVO image processing algorithms to uprezing and frame rate convert the footage, remove unwanted video noise, drop outs, and other artifacts that have accumulated over time within the footage.  This further polished the film to restore 80’s and 90’s home video and MTV footage to the current HD standards audiences have come to expect.</p>
<p>Once the final grade and image restoration was complete we created the Digital Cinema Package and other deliverables for the various Theatrical and TV Versions.</p>
<p>.<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/zBArTIXhUcg" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/zBArTIXhUcg"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://Roush-media.com/foo-fighters-back-and-fortha-documentary-by-james-moll-and-di-by-roush-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>International Colorist Academy (ICA) April 2012 Resolve Courses with Warren Eagles-Spots still available!</title>
		<link>http://Roush-media.com/international-colorist-academy-davinci-resolve/</link>
		<comments>http://Roush-media.com/international-colorist-academy-davinci-resolve/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 20:00:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[International Colorist Academy]]></category>
		<category><![CDATA[Projects, News & Announcements]]></category>

		<guid isPermaLink="false">http://Roush-media.com/?p=1188</guid>
		<description><![CDATA[DaVinci Resolve Training April 20th- 23rd, 2012]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.icolorist.com/" target="_blank"><img title="icaweb" src="http://roush-media.com/wp-content/uploads/2010/03/icaweb.jpg" alt="" width="346" height="111" /></a><br />
<space><br />
<space></p>
<h4>Training for Colorists by Colorist</h4>
<p><span style="color: #0000ff;"><span style="text-decoration: underline;">The International Colorist Academy</span> </span>will be offering two Resolve courses starting April 20th and continuing on thru April 23rd. The instructor will be Warren Eagles and we are limiting the class size to eight students so book early! Upon completion of any of the courses below, each student will receive a ICA certificate.<br />
<space><br />
For more information about registration and costs <a href="http://roush-media.com/contact/">contact us</a>!<br />
<space></p>
<h2>ICA Resolve 101 Plus (April 20th- April 22nd, 3 days)</h2>
<p><space><br />
A great introduction to Resolve Mac V8 software. This class is ideal for first time users, you do not need to be a Colorist or have had previous grading or Resolve experience. The class mixes the operational side of Resolve with some practical real world training on workflows, basic color theory, grading approaches and techniques.<br />
<space></p>
<p><span style="text-decoration: underline;"><strong>Day One</strong></span></p>
<p><strong>Introduction to Resolve V8</strong></p>
<p>A complete demo of the system, looking at every area of the new software and how it works with the control surface.</p>
<p><strong>Setting up your Resolve</strong></p>
<p>Loading the software and getting started. How to create a new customized user, and get all the config settings correct before you kick off. 2K, HD, what if you only need SD?</p>
<p><strong>How to get your images in</strong></p>
<p>Importing and conforming both film and digital material using an EDL/XML/AAF. How to use the scene cut detector and creating a timeline  manually.</p>
<p><strong>Basic Color Theory</strong></p>
<p>Looking at the waveform, vector scope, and histogram. Learning how colors interact with increased saturation/contrast and why some colors complement each other more than others. RGB vs. YUV correction in Resolve.</p>
<p><strong>Primary Correction/Grading with Curves</strong></p>
<p>Primary correction is very important. It is the base of any &#8220;cool look&#8221;. Get it right and it will simplify your whole color correction process.</p>
<p><span style="text-decoration: underline;"><strong>Day Two</strong></span><strong> </strong></p>
<p><strong>Serial and Parallel nodes</strong></p>
<p>You’ll use them all the time, how do they work and when do you use each one.</p>
<p><strong>Secondary Correction </strong></p>
<p>Keying is a very important part of what we do as colorists. Learn how to key in Resolve using either HSL RGB or LUM. Is it best to key a color or adjust its Secondary curve?</p>
<p><strong>Power Windows</strong></p>
<p>Each node has 4 Power Windows, the classic DaVinci Circle, Linear square, Polygon and a Bezier Power Curve. How to use each one, and why do we decide to use one over the other. Repositioning, Key-Framing and Auto Tracking</p>
<p><strong>Key framing<br />
</strong></p>
<p>Using the pan, tilt, zoom and rotate controls, just how far can we zoom in on a film or digital image? Key-framing in the timeline and auto tracking explained.</p>
<p><strong>Resolve workflows</strong></p>
<p>Including Film, Red, Canon, Arri Alexa, Sony F3 and other digital files. Resolve works with lots of formats, get to know the pros and cons of each format.</p>
<p><span style="text-decoration: underline;"><strong>Day Three</strong></span></p>
<p><strong>Layer and Key mixer nodes</strong></p>
<p>These nodes offer lots of flexibility. See how to combine them with the other Resolve nodes to complement our grades. How to mix between the nodes.</p>
<p><strong>Looks and Styles</strong></p>
<p>How to create looks and styles within Resolve that will give you a great start to your session. Here are just a few we will look at……</p>
<p>Orange and Teal.</p>
<p>Cross process</p>
<p>Bleach Bypass</p>
<p>Schindlers red coat</p>
<p>Duotones</p>
<p>Day for night</p>
<p><strong>Versions and the gallery/Power grade.</strong></p>
<p>What are versions, setting up the gallery including importing and exporting stills.  Making your own Power grade looks.</p>
<p><strong>Rendering and Output Options</strong></p>
<p>The grade is finished but how and where do you render it to?</p>
<p>Playing out to tape.<br />
<space></p>
<p><span><span><br />
</span></span><br />
<space></p>
<h2>Warren&#8217;s Looks (April 23rd, 1 day)</h2>
<p><space><br />
A great insight into how famous looks and styles are created. This is a general class so is not grading system independent so all welcome. We will learn how to create the traditional “Looks” but will also work on how to make new “Looks” to suit your workflow even if you don’t have million dollar budgets. Students are encouraged to bring their own footage.<br />
<space><br />
<strong>Looks Covered:</strong><br />
Bleach Bypass<br />
Duotones<br />
Technicolor 2 strip<br />
Cross process<br />
Natural Color vs Color Washes<br />
Day for Night<br />
Schindlers…Color isolation<br />
Classic Black and White<br />
Orange and Teal<br />
Huge grads<br />
Spot Color<br />
<space><br />
<span id="_marker">Warren Eagles is a co founder of the ICA and has been a Colorist for over 20 years. He learned his trade in Soho London, working on high end TV commercials, music videos and movies such as ‘Lock Stock and 2 Smoking Barrels”. Now working as a freelance Colorist based in Australia he splits his time between grading on his own system and working freelance around Asia. </span><span id="_marker">He has a lot of experience on a number of grading systems including Resolve, DaVinci 2K, Pandora and Apple “Color.”</span></p>
]]></content:encoded>
			<wfw:commentRss>http://Roush-media.com/international-colorist-academy-davinci-resolve/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Roush Media is a proud sponsor of the 168 Film Project</title>
		<link>http://Roush-media.com/roush-media-is-a-proud-sponsor-of-the-168-project/</link>
		<comments>http://Roush-media.com/roush-media-is-a-proud-sponsor-of-the-168-project/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 01:15:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Projects, News & Announcements]]></category>

		<guid isPermaLink="false">http://Roush-media.com/?p=920</guid>
		<description><![CDATA[A competition and Film Festival where producers have 168 hours (1 week) to Shoot and post an 11-minute film based on a theme and a Bible verse. ]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-922 alignleft" title="168-Logo-300x171" src="http://Roush-media.com/wp-content/uploads/2010/01/168-Logo-300x171-170x105.jpg" alt="" width="170" height="105" />Roush Media is a proud sponsor of the 168 Project, a competition where producers have 168 hours (1 week) to film and edit an 11-minute fath based movie based on a theme and a Bible verse and that honestly portray a tale that God inspires. All films are created during production week and premiere at the 168 Film Festival. The 2012 festival is scheduled for march 31st at the (Alex Theatre) Glendale, CA</p>
<p><strong>At R oush Media We are proud to Support the Vision of Christian Filmmakers.</strong></p>
<p>For more info visit <a href="http://www.168project.com">http://www.168project.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://Roush-media.com/roush-media-is-a-proud-sponsor-of-the-168-project/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SMPTE Meeting-New Technologies for Cinema at Roush Media</title>
		<link>http://Roush-media.com/smpte-meeting/</link>
		<comments>http://Roush-media.com/smpte-meeting/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 05:44:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Projects, News & Announcements]]></category>

		<guid isPermaLink="false">http://Roush-media.com/smpte-meeting/</guid>
		<description><![CDATA[SMPTE Hollywood Section Presents, Auro 3D 11.1,  Film Restoration in an ACES Environment &#038; From Camera to Digital Cinema: practical use of OPEN EXR HDR grading for today’s all digital film projects.

]]></description>
			<content:encoded><![CDATA[<h2 style="text-align: center;">SMPTE Hollywood Section Presents</h2>
<p style="text-align: center;">New Technologies for Cinema Audio Presentation and Film Restoration</p>
<p style="text-align: center;">The event will be located at:<br />
Roush Media</p>
<p style="text-align: center;">84 East Santa Anita Ave, Burbank, CA 91502</p>
<p style="text-align: center;">Wednesday, January 25, 2011</p>
<p style="text-align: center;">Doors open at 6PM. First presentation starts at 6:30PM</p>
<p style="text-align: center;">Seating is limited so please RSVP at the following link:</p>
<p style="text-align: center;"><a href="http://hsmptejanuary2012.eventbrite.com" target="_blank">http://hsmptejanuary2012.eventbrite.com</a></p>
<p style="text-align: center;">Auro 3D 11.1, the Next Dimension in Theatrical Sound &#8211; Barco and THX will present the creation of the next generation of 11.1 3D sound systems for cinemas. Following will be short film explaining the production process by the team at Skywalker Sound to create the 11.1 Auro 3D mix for Lucasfilm Ltds latest film, Red Tails. Red Tails is the world’s first 11.1 soundtrack released to theaters and opens nationwide January 20th.</p>
<p style="text-align: center;">New Approaches to Film Restoration in an ACES Environment &#8211; Image Systems will discuss The ACES environment and how it offers the potential for improvements in how film material is restored. Its wider gamut can allow more original content to be recaptured, processed and distributed as the original filmmakers intended. Combining ACES with OpenEXR and HDR tools provides even more latitude for uncovering the beauty and original intent of archival footage while simultaneously allowing for a &#8220;future-proof&#8221; Digital Master.</p>
<p style="text-align: center;">From Camera to Digital Cinema: Keith Roush, founder and senior colorist of Roush Media, will be providing a short live DI color grading session in the DI Theater with a Barco projector and Nucoda grading system to show practical use of OPEN EXR HDR grading for today’s all digital film projects.</p>
<p style="text-align: center;">Seating will be somewhat limited so RSVP is required for facility and food planning.</p>
<p style="text-align: center;">Barco, THX and Image Systems are graciously sponsoring the food and beverage for this meeting. Also, Roush Media will be hosting this meeting in their new post facility at 84 E. Santa Anita Ave.<br />
Burbank, CA 91502. There will be free valet parking.</p>
]]></content:encoded>
			<wfw:commentRss>http://Roush-media.com/smpte-meeting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Holiday Open House was a Great Success</title>
		<link>http://Roush-media.com/holiday-open-house-was-a-great-success/</link>
		<comments>http://Roush-media.com/holiday-open-house-was-a-great-success/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 00:19:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Projects, News & Announcements]]></category>

		<guid isPermaLink="false">http://Roush-media.com/?p=1620</guid>
		<description><![CDATA[we had many events going on like the Arri Alexa Raw to Digital Cinema Presentation from camera to the Theater]]></description>
			<content:encoded><![CDATA[<div>
<p><span style="text-decoration: underline;">Thank you to everyone who made it to our Holiday Open House and made it a great success! This is a quick recap for thoses who could not make it.</span></p>
<p>On behalf of the staff at Roush Media we would like to thank each and everyone  of you who made it out to our Holiday Open House, you made it a great success! Through out the day we had many events going on and it was great to see the enjoyment you took out of it.  Here at Roush Media we love to educate you about the post process and we hope to continue hosting events like this throughout the year.  As per all our clients, new and old, it was great seeing you. For those of you who could not attend, don&#8217;t fret we have provided a quick recap of the night for you below.</p>
<h3><strong>The Event:</strong></h3>
<p>As for all events we spoiled our guests with lavish food and drinks in our new lounge, a place for them to socialize with old friends and new. Demos were hosted intermittently as guests flocked from demo to demo which included:</p>
<p>The Arri Alexa Raw to Digital Cinema Presentation from camera to the Theater.  A real time process going from set to the DI.Arri Workflow Seminar <a href="http://Roush-media.com/wp-content/uploads/2011/12/Ari-Workflow-Seminar.pdf">Arri Workflow Seminar</a></p>
<p>The Arri Alexa live shot in 3k ARRIRAW going to the DIT  and then conform and grading  on the nucoda in the DI theater with Colorist Keith Roush</p>
<p><img class="alignleft size-medium wp-image-1626" title="IMG_3482" src="http://Roush-media.com/wp-content/uploads/2011/12/IMG_3482-170x105.jpg" alt="" width="170" height="105" /></p>
<p>In our new large Stereoscopic DI Theater we showed some amazing 2D &amp; 3D porjects we did on our brand new 4K BARCO projector.</p>
<p>A case study grading open exr footage, and a Color Grading Demo on our Nucoda DI System.</p>
<ul>
<li>-Finishing Workflows from Avid and Final Cut</li>
<li>-3D Offline Editing and Finishing</li>
<li>-Live test shoot with Arri Alexa Camera</li>
<li>-Case Study Grading high dynamic range open exr footage</li>
<li>-Discussion with DIT and DP shooting with Arri Alexa camera</li>
<li>-2D and 3D screenings in Theater</li>
<li>-Color Grading Demo on the Nucoda Film Master</li>
</ul>
</div>
<p>We hope to see you at our next event!</p>
<p><a href="http://Roush-media.com/wp-content/uploads/2011/12/IMG_3493.jpg"><img class="alignleft size-medium wp-image-1628" title="IMG_3493" src="http://Roush-media.com/wp-content/uploads/2011/12/IMG_3493-170x105.jpg" alt="" width="170" height="105" /></a><a href="http://Roush-media.com/wp-content/uploads/2011/12/IMG_3478.jpg"><img class="alignleft size-medium wp-image-1629" title="IMG_3478" src="http://Roush-media.com/wp-content/uploads/2011/12/IMG_3478-170x105.jpg" alt="" width="170" height="105" /></a><a href="http://Roush-media.com/wp-content/uploads/2011/12/IMG_3477.jpg"><img class="alignleft size-medium wp-image-1630" title="IMG_3477" src="http://Roush-media.com/wp-content/uploads/2011/12/IMG_3477-170x105.jpg" alt="" width="170" height="105" /></a><a href="http://Roush-media.com/wp-content/uploads/2011/12/IMG_3428.jpg"><img class="alignleft size-medium wp-image-1625" title="IMG_3428" src="http://Roush-media.com/wp-content/uploads/2011/12/IMG_3428-170x105.jpg" alt="" width="170" height="105" /></a><a href="http://Roush-media.com/wp-content/uploads/2011/12/IMG_3435.jpg"><img class="alignleft size-thumbnail wp-image-1632" title="IMG_3435" src="http://Roush-media.com/wp-content/uploads/2011/12/IMG_3435-85x63.jpg" alt="" width="85" height="63" /></a><a href="http://Roush-media.com/wp-content/uploads/2011/12/IMG_3463.jpg"><img class="alignleft size-thumbnail wp-image-1636" title="IMG_3463" src="http://Roush-media.com/wp-content/uploads/2011/12/IMG_3463-85x63.jpg" alt="" width="85" height="63" /></a></p>
<p><img class="alignleft size-thumbnail wp-image-1633" title="IMG_3481" src="http://Roush-media.com/wp-content/uploads/2011/12/IMG_3481-85x63.jpg" alt="" width="85" height="63" /></p>
]]></content:encoded>
			<wfw:commentRss>http://Roush-media.com/holiday-open-house-was-a-great-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Roush Media&#8217;s new facility has finished construction</title>
		<link>http://Roush-media.com/new-facility/</link>
		<comments>http://Roush-media.com/new-facility/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 21:21:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Projects, News & Announcements]]></category>

		<guid isPermaLink="false">http://Roush-media.com/?p=1410</guid>
		<description><![CDATA[Roush Media's new 4000 sq.ft. facility]]></description>
			<content:encoded><![CDATA[<p>It was time for Roush Media to expand!</p>
<p><img class="alignleft size-medium wp-image-1411" title="DSCF5028" src="http://Roush-media.com/wp-content/uploads/2011/06/DSCF5028-170x105.jpg" alt="" width="170" height="105" /></p>
<p>Roush Media&#8217;s new 4000 sq.ft. facility will boast a state-of-the-art theater with  comfortable seating for 30, a new state-of-the-art Barco 4K DLP projection system,  a Dolby D-cinema server, a volfoni  stereoscopic 3-D playback system and a 7.1 Sound system.</p>
<p>Along with our two theaters we have added addional client/rental finishing &amp; Color suites, a full kitchen, Client lounge &amp; eating area,  a large state of the art machine room, and media vault . This expansion will better accommodate our clients for scheduling , expand services available, but also make you feel at home. If you would like to tour our new facility for an upcoming project <a href="http://roush-media.com/contact">contact us</a>.</p>
<p><img class="alignleft size-medium wp-image-1610" title="IMG_3400" src="http://Roush-media.com/wp-content/uploads/2011/12/IMG_3400-170x105.jpg" alt="" width="170" height="105" /></p>
]]></content:encoded>
			<wfw:commentRss>http://Roush-media.com/new-facility/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Roush Media Closed for the Holidays</title>
		<link>http://Roush-media.com/happy-holidays-from-roush-media/</link>
		<comments>http://Roush-media.com/happy-holidays-from-roush-media/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 03:19:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Projects, News & Announcements]]></category>

		<guid isPermaLink="false">http://Roush-media.com/?p=1597</guid>
		<description><![CDATA[We would like to wish you and your family a Merry Christmas and a Happy New Year!]]></description>
			<content:encoded><![CDATA[<p><space><br />
We would like to wish you and your family a Merry Christmas and a Happy New  Year!<br />
<space><br />
Roush Media will be closed from December 23rd, 2011 and we  will open back up January 2nd, 2012.  We will be available during that week by  appointment only. You can contact us for emergencies at <a href="mailto:request@roush-media.com">request@roush-media.com</a> or call our  main line at (818)559-8648 and follow the prompts to be connected to our on-call  emergency number.<br />
<space><br />
We will like to also Thank You for coming to our  Holiday Gathering but if you missed it we hope to see you next  time.<br />
<space><br />
Happy Holidays from all of us here at Roush Media!<br />
-The Roush  Media Team</p>
]]></content:encoded>
			<wfw:commentRss>http://Roush-media.com/happy-holidays-from-roush-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keith Roush to speak on panel at SMPTE Meeting June 21st</title>
		<link>http://Roush-media.com/keith-roush-to-speak-on-panel-at-smpte-meeting-june-21st/</link>
		<comments>http://Roush-media.com/keith-roush-to-speak-on-panel-at-smpte-meeting-june-21st/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 20:04:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Projects, News & Announcements]]></category>

		<guid isPermaLink="false">http://Roush-media.com/?p=1378</guid>
		<description><![CDATA[A High dynamic range open EXR Digital Intermediate and DCP workflow.]]></description>
			<content:encoded><![CDATA[<p><strong>Come join us on June 21st, 2011 for the Hollywood World War II Classics Movie Night.<br />
</strong>This free event will show excerpts from classic World War II movies compared to a mini-movie screen test case studying the use of today&#8217;s wide dynamic range capabilities and open .exr formats in the digital intermediate process.<br />
</br><br />
Roush Media had the opportunity to complete the Digital Intermediate and DCP for the short film &#8220;Knight&#8217;s Move,&#8221; directed and written by Chris Bone, who was also the co-cinematographer and visual effects supervisor for this film.  Keith Roush, the Senior Colorist and founder of Roush Media, had the opportunity to work with grading s-log images being graded as open .exr to demonstrate their dynamic range capabilities.<br />
</br></p>
<p>After the screening, there will be a panel discussion covering these topics:</p>
<ul>
<li>Translating Historical Imagery to the screen through Visual Effects</li>
<li>4k Resolution Camera Lenses used for Super 35mm imager seen through 2k DCI Projected Raster</li>
<li>Digital Negative Dynamic Range Potential</li>
<li>Half-Float Open EXR Color Correction and DI Compositing</li>
<li>Considerations for &#8220;ACES&#8221; versus &#8220;non-ACES&#8221; workflows</li>
</ul>
<p></br><br />
Scheduled Panelists include:</p>
<ul>
<li>Chris Bone, Writer/Director, Co-Cinematographer and Visual Effects Supervisor for &#8220;Knight&#8217;s Move&#8221; screen test</li>
<li>Ron Ayers, Line Producer</li>
<li>Keith Roush, Senior DI Colorist</li>
<li>Additional Panelists include representatives from Sony, FujiFilm, and the Production Team.</li>
</ul>
<p></br></p>
<address>The Event will take place at:</address>
<address>Academy of Motion Picture Arts and Sciences</address>
<address>Pickford Center-Linwood Dunn Theater</address>
<address>Tuesday, June 21, 2011</address>
<address>1313 N. Vine St.- Hollywood</address>
<address>Pre-meeting get together in the lobby at 6:30pm</address>
<address>Presentations start promptly at 7:30pm</address>
<address>-Free parking at rear of buliding. Enter off Homewood St., north of the Center between Vine and Cahuenga.</address>
]]></content:encoded>
			<wfw:commentRss>http://Roush-media.com/keith-roush-to-speak-on-panel-at-smpte-meeting-june-21st/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nucoda Film Master Powers ROUSH Media for “10,000 days&quot; Color Grading and Finishing Preformed for Web Series Shot with RED</title>
		<link>http://Roush-media.com/nucoda-film-master-color-grading-and-finishing-preformed-for-web-series-shot-with-red/</link>
		<comments>http://Roush-media.com/nucoda-film-master-color-grading-and-finishing-preformed-for-web-series-shot-with-red/#comments</comments>
		<pubDate>Sun, 21 Nov 2010 01:09:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Projects, News & Announcements]]></category>
		<category><![CDATA[Case Study]]></category>

		<guid isPermaLink="false">http://clients.gaugeinteractive.com/roush/?p=57</guid>
		<description><![CDATA[Roush Media provided workflow management, Color Grading and Finishing for "10,000 days" shot with the RED camera.]]></description>
			<content:encoded><![CDATA[<p> </p>
<p>ROUSH Media’s latest exciting project is “10,000 Days,” an original web series created by Eric Small and shot entirely on the RED camera. With DP Marco Mazzei, Visual Effects by CafeFX, and Sound Design by Tom Myers/Skywalker Sound, “10,000 Days” tells the story of Comet 23 which struck the Pacific Ocean with the magnitude of all the nuclear weapons in the world. The Beck family was among the lucky few who survived the heat blast and firestorms. And then the freezing began…</p>
<p><a href="http://Roush-media.com/wp-content/uploads/2009/12/10K_10.jpg"></a></p>
<p><img class="alignnone size-full wp-image-932" title="nucoda200910kdaysinterface" src="http://Roush-media.com/wp-content/uploads/2009/11/nucoda200910kdaysinterface.jpg" alt="" width="500" height="312" />  </p>
<p>“10,000 Days” offered a unique challenge for ROUSH Media to provide <a href="http://roush-media.com/workflows/">end to end workflow</a>/finishing solutions on a complex RED Camera project. The file-based footage and our data-centric SAN server infrastructure allowed easy collaboration between the visual effects and editorial companies. Utilizing Digital Vision’s Film Master digital grading and finishing system, Roush Media processed the RED R3D’s for dailies and editorial. Once the editor was finished with the cut, ROUSH Media conformed the shots to be used for VFX from the RED files. 2K DPX files with handles were sent to CafeFX for the VFX creation. As CafeFx finished each shot, they were sent back to ROUSH Media. The DPX files were converted to low res QuickTime files for the editor to replace in the edit. Now with the final edit completed with the new VFX shots, the Film Master was used for the final conform encompassing RED, DPX visual effects, and QuickTime Motion graphics files.</p>
<p><strong> Creating the look</strong></p>
<p><a href="http://Roush-media.com/wp-content/uploads/2009/12/10K_11.jpg"><img class="size-medium wp-image-600 alignnone" title="10,000 days John Schneider" src="http://Roush-media.com/wp-content/uploads/2009/12/10K_11-300x168.jpg" alt="10,000 days John Schneider" width="300" height="168" /></a></p>
<p style="text-align: left;">Director Eric Small and DP Marco Mazzei knew the look they wanted. Roush Media pulled some high resolution stills from the RED footage as references during the dailies process. They used Photoshop to color correct these images and sent them to DI colorist Keith Roush as a starting point for the look. “Since an image is worth a thousand words, once I saw the images and I knew what they wanted, it was kind of like ‘300’ meets ‘The Day After Tomorrow,’” said Keith Roush.</p>
<p style="text-align: left;">We decided we wanted an ultra sharp image. “I did not want blurry snowflakes on the actor’s face,” said Keith Roush, DI colorist and founder of ROUSH Media. In a process developed by ROUSH Media Using Digital Vision’s DVO algorithms, the Film Master allowed the adjustment of texture as well as color, bypassing the OFPL setting from RED’s debayering and utilizing our own post filter process to control the levels of detail with better results in the image. We were also able to better mix RAW RED footage with DPX visual FX. Creator/Director, Eric Small, was extremely satisfied with the work flow: “I now have the digital bridge from the stories in my head to an online audience. I’m not sure it gets any better than that.” <em> </em> </p>
<p> <a href="http://Roush-media.com/wp-content/uploads/2009/12/10K_8.jpg"><img class="size-medium wp-image-536 alignleft" title="10K_8" src="http://Roush-media.com/wp-content/uploads/2009/12/10K_8-300x168.jpg" alt="10K_8" width="300" height="168" /></a></p>
<p style="text-align: left;">Working with the images in unique ways allowed us to remove some of the characteristic RED camera “look” and just create stunning images. At the recent REDucation event, Digital Vision showed the trailer of “10,000 Days” on a Sony SXRD 4K projector to some very excited DPs. One DP came up and asked what lenses we used to get the image to look so sharp!</p>
<p style="text-align: left;"><a href="http://digitalvision.se/solutions_case_studies/Roush_Media.htm" target="_blank">View the Article Here</a>      <a href="http://watchreels.com/showreel/fullReel.asp?id=61&amp;size=3&amp;spotID=4015&amp;pg=1&amp;view=spot&amp;reelCatID=&amp;w=1910&amp;h=1140&amp;scale=1" target="_blank">View Trailer Here</a></p>
<p style="text-align: left;"> </p>
]]></content:encoded>
			<wfw:commentRss>http://Roush-media.com/nucoda-film-master-color-grading-and-finishing-preformed-for-web-series-shot-with-red/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

