Come out for an evening and Join us!

Tuesday, January 31, 2012 (5:30pm to 7:30pm) Roush Media is hosting an ICA open house & “Meet and Greet” with International Colorist Warren Eagles. Come by and enjoy a night with Warren and the ICA alumni. Warren will be doing a demo of Resolve 8.1 but this will also be a great opportunity to pick his brain. If you are also interested in any of our upcoming ICA courses this will be a great opportunity to find out about them first hand in a relaxed social setting while enjoying a drink.

Jan-Feb 2012 ICA Resolve Course Dates:
LA Resolve 101 3 days Jan 30th-Feb 1st  $1,350 – sold out
LA Resolve 201 2 days Feb 2nd-3rd   $995     Course Info
Warren’s Looks 1 day Feb 4th    $495            Course Info
LA Resolve 101 3 days Feb 6^th- 8^th $1,350   Course Info

This FREE event will be taking place at 5:30pm to 7:30pm at Roush Media and we are located at:

Roush Media

84 E. Santa Anita Ave.

Burbank, Ca 91502

http://roush-media.com/contact/

Please RSVP at http://icaopenhouse.eventbrite.com

We hope to see you!

New Technologies for Cinema Audio Presentation and Film Restoration

The event will be located at:
Roush Media

84 East Santa Anita Ave, Burbank, CA 91502

Wednesday, January 25, 2011

Doors open at 6PM. First presentation starts at 6:30PM

Seating is limited so please RSVP at the following link:

http://hsmptejanuary2012.eventbrite.com

Auro 3D 11.1, the Next Dimension in Theatrical Sound – Barco and THX will present the creation of the next generation of 11.1 3D sound systems for cinemas. Following will be short film explaining the production process by the team at Skywalker Sound to create the 11.1 Auro 3D mix for Lucasfilm Ltds latest film, Red Tails. Red Tails is the world’s first 11.1 soundtrack released to theaters and opens nationwide January 20th.

New Approaches to Film Restoration in an ACES Environment – Image Systems will discuss The ACES environment and how it offers the potential for improvements in how film material is restored. Its wider gamut can allow more original content to be recaptured, processed and distributed as the original filmmakers intended. Combining ACES with OpenEXR and HDR tools provides even more latitude for uncovering the beauty and original intent of archival footage while simultaneously allowing for a “future-proof” Digital Master.

From Camera to Digital Cinema: Keith Roush, founder and senior colorist of Roush Media, will be providing a short live DI color grading session in the DI Theater with a Barco projector and Nucoda grading system to show practical use of OPEN EXR HDR grading for today’s all digital film projects.

Seating will be somewhat limited so RSVP is required for facility and food planning.

Barco, THX and Image Systems are graciously sponsoring the food and beverage for this meeting. Also, Roush Media will be hosting this meeting in their new post facility at 84 E. Santa Anita Ave.
Burbank, CA 91502. There will be free valet parking.

Thank you to everyone who made it to our Holiday Open House and made it a great success! This is a quick recap for thoses who could not make it.

On behalf of the staff at Roush Media we would like to thank each and everyone  of you who made it out to our Holiday Open House, you made it a great success! Through out the day we had many events going on and it was great to see the enjoyment you took out of it.  Here at Roush Media we love to educate you about the post process and we hope to continue hosting events like this throughout the year.  As per all our clients, new and old, it was great seeing you. For those of you who could not attend, don’t fret we have provided a quick recap of the night for you below.

The Event:

As for all events we spoiled our guests with lavish food and drinks in our new lounge, a place for them to socialize with old friends and new. Demos were hosted intermittently as guests flocked from demo to demo which included:

The Arri Alexa Raw to Digital Cinema Presentation from camera to the Theater.  A real time process going from set to the DI.Arri Workflow Seminar Arri Workflow Seminar

The Arri Alexa live shot in 3k ARRIRAW going to the DIT  and then conform and grading  on the nucoda in the DI theater with Colorist Keith Roush

In our new large Stereoscopic DI Theater we showed some amazing 2D & 3D porjects we did on our brand new 4K BARCO projector.

A case study grading open exr footage, and a Color Grading Demo on our Nucoda DI System.

• -Finishing Workflows from Avid and Final Cut
• -3D Offline Editing and Finishing
• -Live test shoot with Arri Alexa Camera
• -Case Study Grading high dynamic range open exr footage
• -Discussion with DIT and DP shooting with Arri Alexa camera
• -2D and 3D screenings in Theater
• -Color Grading Demo on the Nucoda Film Master

We hope to see you at our next event!

Training for Colorists by Colorist

The International Colorist Academy will be offering three Resolve courses starting January 30th and continuing on thru the first week of February. The instructor will be Warren Eagles and we are limiting the class size to eight students so book early! Upon completion of any of the courses below, each student will receive a ICA certificate.

For more information about registration and costs contact us!

ICA Resolve 101 Plus (January 30- February 1st, 3 days)

A great introduction to Resolve Mac V8 software. This class is ideal for first time users, you do not need to be a Colorist or have had previous grading or Resolve experience. The class mixes the operational side of Resolve with some practical real world training on workflows, basic color theory, grading approaches and techniques.

Day One

Introduction to Resolve V8

A complete demo of the system, looking at every area of the new software and how it works with the control surface.

Setting up your Resolve

Loading the software and getting started. How to create a new customized user, and get all the config settings correct before you kick off. 2K, HD, what if you only need SD?

How to get your images in

Importing and conforming both film and digital material using an EDL/XML/AAF. How to use the scene cut detector and creating a timeline  manually.

Basic Color Theory

Looking at the waveform, vector scope, and histogram. Learning how colors interact with increased saturation/contrast and why some colors complement each other more than others. RGB vs. YUV correction in Resolve.

Primary Correction/Grading with Curves

Primary correction is very important. It is the base of any “cool look”. Get it right and it will simplify your whole color correction process.

Day Two

Serial and Parallel nodes

You’ll use them all the time, how do they work and when do you use each one.

Secondary Correction

Keying is a very important part of what we do as colorists. Learn how to key in Resolve using either HSL RGB or LUM. Is it best to key a color or adjust its Secondary curve?

Power Windows

Each node has 4 Power Windows, the classic DaVinci Circle, Linear square, Polygon and a Bezier Power Curve. How to use each one, and why do we decide to use one over the other. Repositioning, Key-Framing and Auto Tracking

Key framing

Using the pan, tilt, zoom and rotate controls, just how far can we zoom in on a film or digital image? Key-framing in the timeline and auto tracking explained.

Resolve workflows

Including Film, Red, Canon, Arri Alexa, Sony F3 and other digital files. Resolve works with lots of formats, get to know the pros and cons of each format.

Day Three

Layer and Key mixer nodes

These nodes offer lots of flexibility. See how to combine them with the other Resolve nodes to complement our grades. How to mix between the nodes.

Looks and Styles

How to create looks and styles within Resolve that will give you a great start to your session. Here are just a few we will look at……

Orange and Teal.

Cross process

Bleach Bypass

Schindlers red coat

Duotones

Day for night

Versions and the gallery/Power grade.

What are versions, setting up the gallery including importing and exporting stills.  Making your own Power grade looks.

Rendering and Output Options

The grade is finished but how and where do you render it to?

Playing out to tape.

ICA Resolve 201 (February 2 -3, 2 days)

Ideal for current Resolve Colorists and assistant operators, looking to learn advanced techniques using the V8 software and the Da Vinci Resolve control surface. Take your grading to the next level!

Day One

An introduction to Resolve V8 software

A complete demo of the system, looking at every area of the new software including the new features and how it works with the Resolve control surface.

Resolve workflows including…

Film, Red, Canon, Alexa and other digital files. Resolve works with lots of formats, how do we load and work with all the different flavors of material our clients may bring us?Importing and conforming both film and digital material.

Creating your own timeline

You have the files but no EDL. How to make a small timeline of important shots that will enable you to showcase some “looks” to the director, at the start of your session.

The complete guide to Nodes?

The node is the key to successful grading using Resolve. We will look at all 4 nodes, work on the differences, their strengths and where and when to use each one.

Who is a Colorist?

You are a working Colorist, but how do you take yourself to the next level? Get better work, and subsequently make more money.

The Resolve Trim LUT

How to make a Trim LUT, and why it is a great resource for both onset color correction and in the grading room.

EDL/XML/AAF conform

How do we conform multiple EDLs, so that we can have 5 timelines that share the same corrections. What happens when new VFX shots keep getting added to the timeline, or we have a totally new cut and a new EDL is supplied. Color trace explained.

Day Two

Parallel, Layer and Key mixer nodes

These nodes offer lots of flexibility. See how to combine them with the other Resolve nodes to aid and complement the other nodes in the family. How to mix the corrections from one node to another. What are the differences between nodes?

Advanced Secondary Keying/curves

Keying is a very important part of what we do as Colorists. Learn the tricks on how to key in Resolve using either the HSL RGB or Lumance keyers. The new secondary curve features explained.

Power Windows

The Polygon and Power Curve windows explained. Don’t pass shots off to VFX, use the PCW to make pack shots really stand out.

Versions/Gallery/Power grade

Sometimes we need to store alternate versions of a grade, even rendering them to their own labeled folder.

Advanced Tracking/Key-framing

Using the timeline to key frame and manipulate the image over a period of time. How to change just the node you are working on.

Looks and Styles with Resolve

How to create looks and styles within Resolve that will help give you an edge over your competition.

Warren’s Looks (February 4th, 1 day)

A great insight into how famous looks and styles are created. This is a general class so is not grading system independent so all welcome. We will learn how to create the traditional “Looks” but will also work on how to make new “Looks” to suit your workflow even if you don’t have million dollar budgets. Students are encouraged to bring their own footage.

Looks Covered:
Bleach Bypass
Duotones
Technicolor 2 strip
Cross process
Natural Color vs Color Washes
Day for Night
Schindlers…Color isolation
Classic Black and White
Orange and Teal
Huge grads
Spot Color

Warren Eagles is a co founder of the ICA and has been a Colorist for over 20 years. He learned his trade in Soho London, working on high end TV commercials, music videos and movies such as ‘Lock Stock and 2 Smoking Barrels”. Now working as a freelance Colorist based in Australia he splits his time between grading on his own system and working freelance around Asia. He has a lot of experience on a number of grading systems including Resolve, DaVinci 2K, Pandora and Apple “Color.”

Roush Media’s new 4000 sq.ft. facility will boast a state-of-the-art theater with comfortable seating for 30, a new state-of-the-art Barco 4K DLP projection system,  a Dolby D-cinema server, a volfoni  stereoscopic 3-D playback system and a 7.1 Sound system.

Along with our two theaters we have added addional client/rental finishing & Color suites, a full kitchen, Client lounge & eating area, a large state of the art machine room, and media vault . This expansion will better accommodate our clients for scheduling , expand services available, but also make you feel at home. If you would like to tour our new facility for an upcoming project contact us.

Roush Media would like to invite you to join us for our Holiday Gathering/ Open House.Through out the day we will be exhibiting several demonstrations and discussion topics about the post world in our new state of the art DI post facility. We will have presentations about workflows with Arri Alexa and Red cameras, an on site DIT and DP shooting Arri Raw footage with the Alexa, a case study grading open exr footage, and a Color Grading Demo on our Nucoda DI System. In our new large Stereoscopic DI Theater we will be showing some amazing 2D & 3D footage on our brand new 4K BARCO projector. Every two hours we will be running a Arri Alexa Raw to Digital Cinema Demo. For this demo we will be shooting on site footage and demonstrating the real time process going from set to the DI room.

Demo Schedule below:

• 3:30pm, 5:30pm, 7:30pm: Arri Alexa Raw to Digital Cinema Presentation

Ongoing Demos/Discussions

• -Finishing Workflows from Avid and Final Cut
• -3D Offline Editing and Finishing
• -Live test shoot with Arri Alexa Camera
• -Case Study Grading high dynamic range open exr footage
• -Discussion with DIT and DP shooting with Arri Alexa camera
• -2D and 3D screenings in Theater
• -Color Grading Demo on the Nucoda Film Master

Lets jingle the night away while indulging in some holiday treats and drinks! Admission is FREE and everyone is welcome to come and learn about the fascinating secrets behind Post Production. This will also be a great opportunity to ask questions with experts in the field while networking with other directors, producers, and film makers.

Roush Media’s Holiday Gathering
When: December 1st, 2011
Time: 2:00pm to 8:00pm
Where: Roush Media
http://Roush-Media.com
84 E. Santa Anita Ave.
Burbank,Ca 91502

This is a FREE event and seating is limited. RSVP at href=”http://roushmediaholidaygathering-roushws.eventbrite.com”>http://roushmediaholidaygathering-roushws.eventbrite.com

Don’t forget to save the date for this exciting event!

We hope to see you,
The Roush Media Team

On Thursday, October 27th, 2011, (6:00pm to 8:00pm) Roush Media is hosting an ICA open house & “Meet and Greet” with international colorist Kevin Shaw. Come by to see the Los Angeles ICA training center and new facilities at Roush Media, hang out with ICA alumini and hear about their experience taking these courses. You will also have a chance to meet with Kevin and pick his brain to see what his courses are all about. Don’t miss out on this opportunity to get your questions answered first hand in a relaxed social setting while enjoying a drink.

This FREE event will be taking place at 6:00pm to 8:00pm at Roush Media and we are located at:

Please RSVP. to nicole@roush-media.com

Roush Media

84 E. Santa Anita Ave.

Burbank,Ca 91502

http://roush-media.com/contact/

we now have new HDCAM SR stock that just came in from japan !

1080 23.98pfs,25Psf 50i, & 59.94i are typical frame rates used. Other color space choices depending on the use and source would be  RGB 4:4:4 or YUV 4:2:2.

This format has 12 channels of audio so you can place  your discreet 5.1, Lt-RT, M&E and anything else needed. These choices coupled with the best picture quality available on tape is why  HDCAM SR is the current industry standard for distribution of your film or TV program.

Coming from just about any file based digital format we can master and QC this format.

Typical source files are QuickTime ProRes HQ & 444, uncompressed 10bit, & DPX image sequence files.

Systems that we used are DVS, AJA Kona, Black Magic, Final Cut Pro, Avid, Nucoda, & Da Vinci Resolve.

From your drive and we will Load your media into our high speed Fibre SAN (RoushSAN) and preform a series of checks and setup procedures. Some of the checks are to format bars tone, slate, Audio Channel assignment, Time code format tape, and check the color space of the files, and check the video and audio levels to meet with the SMPTE specification. This is all done to insure the master is good before it is made. Then we do a quick Spot check of the tape at various parts to check for any issues after it is made. 

Optionally we can provide a full written QC report of the master where a trained QC operator will view every frame in more than one pass to alert you to any potential issues that may arise and see if it will pass QC. We will explain to you in pain english what if any the issues are.

Deliverables:
*Up, Down, & Cross Conversions, Clones or Dubs and Masters
*Pan & Scan Masters in many aspect ratios ( 2.35 to 1.78, 1.33..)
*Subtitle Encoding & Closed Captioning available in both Hi-Definition & Standard Definition
*100% Quality Control with Complete QC Reports
*Reel Compilations, Screener Versions, Cutdowns, Slates, Pulled Blacks, Audio Laybacks, and Changes to Credits
*File based transfers to any spec file format on hard drive for picture and sound.
*Digital cinema mastering services (DCP) for festivals and theatrical release

We do all this for less! Contact us today.