Keith Roush

Roush Media has always been a respected color grading facility among its peers.  As one of the best kept secrets in feature film DI, we have always been cutting edge, such as building one of the first 4K Barco DI theaters.  Keith Roush our Sr. Colorist received an 2015 HPA Awards nomination for best feature film color grading. We are also known for bringing cost-efficient and innovative workflows for high quality finishing.

Our fibre-connected, IT-Centric, file-based facility is state-of-the-art in every way. In preparing for the future of post, we have three multipurpose 4K TV grading suites with Nucoda and DaVinci Resolve systems, and a large theater with a 4K Barco projector. Our suites are available with our talented roster of artists or as a suite only. Each suite can serve as a finishing edit bay, color suite, 4K-screening room, QC suite, and more. The theater can be used for theatrical DI color sessions, screenings, DCP QC, events, and more.

We believe in better pixels & more pixels in that order. We embrace new technologies like HDR and 4K. We take the art of color seriously and spare no expense or effort to get it right.  We have been mastering DCPs for years and are now adding IMF. If you’re new to IMF, it is becoming the preferred UHD master for companies like Netflix.

Here at Roush Media, every project is different, and we treat each project with the attention and care it deserves. We are artists first, driven to use the best technology & science to give your project impressive color, done right. We are proud that we are not a corporate-owned facility. And let’s not forget about our wonderful staff which goes above and beyond your expectations to provide you with the best quality and creative work.

At ROUSH Media, the sources and 4K color graded masters we work with are elephant-sized, where a single frame can be 36+ Megabytes. In order to collaborate with our clients and make deliveries, the digital media files we deal with every single day are securely and quickly transmitted over fiber around the world through Aspera High-Speed File Transfer Service. “We chose Aspera because it is the leader in speed, security and cost savings for our clients. Digital media content capture and delivery requirements are only getting bigger, so we built ROUSH Media’s new facility in the heart of Burbank’s media hub to handle content creators’ big media,” said Keith Roush, Senior Colorist and CEO of ROUSH Media.

Recently working with the large animation files on a deadline for Lionsgate animated feature “Norm of the North,” transferring files from overseas was no problem. “Being on a deadline knowing we could receive new shots to conform at the last minute while the color sessions were happening was necessary to meet the delivery schedule. We also knew files would get there securely and with the care and love we’d put into them.”

ROUSH Media uses Aspera because it aligns with our philosophy of quality, trust and experience. It has a cost, but the savings outweigh it in terms of shipping costs, time savings, and unexpected delays with customs and fees. We’d rather see your money put on the big screen, not in shipping and waiting for unsecure hard drives.

From Burbank to Mumbai, Bangkok, Brooklyn, or Beijing, ROUSH Media can color, manage and transfer your digital content within hours NOT days.

2015 HPA Awards Nominee, Outstanding Color Grading – Feature Film

The color of Lady of Csejte is a beautiful period thriller with a modern uneasy edginess that just lurks behind the surface. Inspired from Rembrandt’s paintings, Keith Roush – Colorist uses a soft pallet of Renaissance-like colors to match the feel of the story of Lady of Csejte.

Using every brush in the Nucoda’s tool box, Keith Roush used colors like notes in a visual score. The director’s creative team allowed Keith unprecedented freedom to create the look you see on screen.

The Color Workflow:

Using the 12bit log-c source, we graded on a Barco DP4K projector in P3. To maintain highest image fidelity, a 16bit DCDM was made from the 12bit LOG source.

In the image above, the look created reflects the dark and cold world the story takes place in. Only the red blood, light skin and fire are allowed through. Shaping your focus and creating the mood is the use of shadow.

An example of interior candle and natural light scenes captured the intended look of a Rembrandt painting.

In the DI, the colorist set the look and warmed up the highlights and mid-tones, fire and other selective areas, adding glow to candles, enhanced shadows and pools of light while preserving dynamic range. Using subtle shaping of warm vs cool color temperature and adding light, your eye is drawn to the shots focus.