Roush Media 2.0
Roush Media has always been a respected color grading facility among its peers. As one of the best kept secrets in feature film DI, we have always been cutting edge, such as building one of the first 4K Barco DI theaters. Keith Roush our Sr. Colorist received an 2015 HPA Awards nomination for best feature film color grading. We are also known for bringing cost-efficient and innovative workflows for high quality finishing.
Our fibre-connected, IT-Centric, file-based facility is state-of-the-art in every way. In preparing for the future of post, we have three multipurpose 4K TV grading suites with Nucoda and DaVinci Resolve systems, and a large theater with a 4K Barco projector. Our suites are available with our talented roster of artists or as a suite only. Each suite can serve as a finishing edit bay, color suite, 4K-screening room, QC suite, and more. The theater can be used for theatrical DI color sessions, screenings, DCP QC, events, and more.
We believe in better pixels & more pixels in that order. We embrace new technologies like HDR and 4K. We take the art of color seriously and spare no expense or effort to get it right. We have been mastering DCPs for years and are now adding IMF. If you’re new to IMF, it is becoming the preferred UHD master for companies like Netflix.
Here at Roush Media, every project is different, and we treat each project with the attention and care it deserves. We are artists first, driven to use the best technology & science to give your project impressive color, done right. We are proud that we are not a corporate-owned facility. And let’s not forget about our wonderful staff which goes above and beyond your expectations to provide you with the best quality and creative work.
ROUSH Media Shoves Elephant Through a Stir Straw.
At ROUSH Media, the sources and 4K color graded masters we work with are elephant-sized, where a single frame can be 36+ Megabytes. In order to collaborate with our clients and make deliveries, the digital media files we deal with every single day are securely and quickly transmitted over fiber around the world through Aspera High-Speed File Transfer Service. “We chose Aspera because it is the leader in speed, security and cost savings for our clients. Digital media content capture and delivery requirements are only getting bigger, so we built ROUSH Media’s new facility in the heart of Burbank’s media hub to handle content creators’ big media,” said Keith Roush, Senior Colorist and CEO of ROUSH Media.
Recently working with the large animation files on a deadline for Lionsgate animated feature “Norm of the North,” transferring files from overseas was no problem. “Being on a deadline knowing we could receive new shots to conform at the last minute while the color sessions were happening was necessary to meet the delivery schedule. We also knew files would get there securely and with the care and love we’d put into them.”
ROUSH Media uses Aspera because it aligns with our philosophy of quality, trust and experience. It has a cost, but the savings outweigh it in terms of shipping costs, time savings, and unexpected delays with customs and fees. We’d rather see your money put on the big screen, not in shipping and waiting for unsecure hard drives.
From Burbank to Mumbai, Bangkok, Brooklyn, or Beijing, ROUSH Media can color, manage and transfer your digital content within hours NOT days.
Lionsgate’s latest release “Norm of the North” Hits Theaters on time with the help of ROUSH Media
ROUSH Media’s creative and technical teams provided the complete finishing and mastering for this fun animated feature in record speed. This included Conform, DI Color grading, and Digital Cinema Mastering for the theatrical and home video versions.
This project was a global collaboration and was on a very tight deadline. New versions of the edit and new shots were delivered electronically from overseas via Aspera transfers while the color and conform session was taking place. Turnaround time for new conforms and DCP masters occurred within hours, not days.
Doing the DI color grade on a theatrical animated feature at the highest levels and delivering across different color spaces while maintaining the creative intent is a unique challenge. Unlike live action films, animation has everything from the rich saturated colors to whites of the snow. These image characteristics must be properly dealt with. ROUSH Media has the expertise and infrastructure needed to handle such a task.
Tim Archer, the Post Supervisor, said “Keith and his team went above and beyond on the color and final delivery for Norm. He has empowered his team to make the creative and technical process very smooth. They all cared about our project and went out of the way to deliver.”
They delivered for us and they’ll deliver for you!
Roush’s dedicated team of Post Professionals handled Norm of the North’s challenging workflow, schedule and budget with a smile. They delivered for us and they’ll deliver for you. I’ll be posting more projects there in the near future.
Way to go Keith and team!
“I’m glad we were able to help our friends from Splash Entertainment and Lionsgate with an impressive color grade, done right,” said Keith Roush.
Schy Gleason Has Joined ROUSH Media as Executive Producer.
We are very pleased to announce that Schy Gleason has joined ROUSH Media as Executive Producer on January 4, 2016.
As Executive Producer, Schy’s responsibilities will include coming alongside Roush Media’s clients to get the highest quality possible out of their vision with the color, finish, DI, and deliverables needs.
Schy comes to Roush Media with more than 15 years of experience, having served the LA post community as editor, colorist, and producer. His hands-on storytelling experience includes: feature film, documentaries, broadcast, and cable. The new capture and delivery of projects has made it easier and more complicated at the same time. Schy collaborates with each client to elevate the quality of the project as far as possible giving the opportunity for creatives to realize their vision.
Join us to celebrate Schy’s arrival at ROUSH Media 2000 N. Buena Vista St., Burbank CA. Stop by anytime to meet him and welcome him to our team!
You can reach Schy at:Schy@roush-media.com or call 818/559-8648
Roush Media provides Dailies workflows, Color Management, Digital Intermediate and Deliverables services. Specializing in 4K Color grading for Digital Cinema file-based projects, Roush Media’s talented staff goes above and beyond their client’s expectations to provide them with efficient quality workflows and Stunning creative work.
The Color of Lady Csejte
2015 HPA Awards Nominee, Outstanding Color Grading – Feature Film
The color of Lady of Csejte is a beautiful period thriller with a modern uneasy edginess that just lurks behind the surface. Inspired from Rembrandt’s paintings, Keith Roush – Colorist uses a soft pallet of Renaissance-like colors to match the feel of the story of Lady of Csejte.
Using every brush in the Nucoda’s tool box, Keith Roush used colors like notes in a visual score. The director’s creative team allowed Keith unprecedented freedom to create the look you see on screen.
The Color Workflow:
Using the 12bit log-c source, we graded on a Barco DP4K projector in P3. To maintain highest image fidelity, a 16bit DCDM was made from the 12bit LOG source.
In the image above, the look created reflects the dark and cold world the story takes place in. Only the red blood, light skin and fire are allowed through. Shaping your focus and creating the mood is the use of shadow.
An example of interior candle and natural light scenes captured the intended look of a Rembrandt painting.
In the DI, the colorist set the look and warmed up the highlights and mid-tones, fire and other selective areas, adding glow to candles, enhanced shadows and pools of light while preserving dynamic range. Using subtle shaping of warm vs cool color temperature and adding light, your eye is drawn to the shots focus.
War Room DI WorkFlow
ROUSH Media recently had the pleasure to complete the 4K Digital Intermediate & Mastering on the new feature film that is taking the world by storm War Room. It has now reached 67+ million at the box office. Pushing Straight Outta Compton out of its top spot on its 2nd weekend bringing it to #1 at the box office.
It all started when Director, Alex Kendrick and his team sent to Keith Roush A screener of the film & then discussed the look. War Room was one of Keith Roush’s favorite films to color grade.” It is such beautifully emotional impacting story, the images need to match the the story. Alex wanted a warm lush beautiful look with rich skin tones.” Shot on the RED Epic ROUSH’s team conformed the film in it native 4 or 5K on our Nucoda System and processed the RAW images with Roush’s proprietary Debayer and Color pipeline.
Alex Kendrick had a certain vision that he wanted to get across to his viewers. The vision that he had was a very warm summer luscious feel. He wanted the look of the film to match the emotional arks of the story that he was trying to present his viewers.
Keith felt personally connected to the story and wanted to make sure the audience would experience the story visually as well. From warm lush greens, to rich and creamy dark skin, to turning the brown trees into green ones or taking cloudy gray to sky baby blue. This is what we call digital intermediate color grading.
War Room was such a pleasure for Keith to color grade because it allowed him to use his artistic talent to impact viewers on such a great film. He felt like he was painting in colors that were not there and making a raw image turn into something wonderful and amazing.
If you still haven’t seen the film now is the time to go. You definitely will not regret it.
For more information and to get a more detailed description on the work flow of War Room please go to:
Pro Video Coalition War Room Post work flow artical
ROUSH Media Has Just Been Named a Final Nominee in the 2015 HPA Awards
ROUSH Media Masters all films to DCPs for the 168 Film Festival
For the FIRST TIME EVER Roush Media has made it possible for the 168 Film Festival to project all the 50+ films from Digital Cinema Packages (DCP) !
” We are proud to sponsor and provide these mastering services for the filmmakers and the 168 film festival alike.This will provide the best audience viewing experience yet ” Says Keith Roush, CEO.
ROUSH MEDIA, is an entertainment technology services company providing digital film services for features films specializing DI Color Grading, Mastering and Deliverables. As a top DI post facility, providing Impressive Color grading, DONE RIGHT is what they are know for.
Roush Media has always been a respected DI color grading facility among its peers. Some of the top faith, family filmmakers and films trust ROUSH Media to craft stunning results the first time. (God’s not Dead, War Room, Mom’s Night Out, Beyond the Mask, Old fashioned, Faith our our fathers…)
As a proud sponsor of the 168 Film Project ROUSH Media will be continuing the tradition of awarding three $1,000 gift certificates to the Best Editor, Cinematographer and Film. The certificates will cover Post-Production services including Dailies, Conform, DI Color Grading, Digital Cinema Mastering, and Screening Room Rentals, and more.
The 168 Film Project is a faith friendly, values-friendly practicum for artists focused on the media. 168 provides a proving ground for filmmakers, writers, actors and all interested in creating stories for popular culture.
More than an international short film competition, “168” asks deep questions. Whether subtle, or bold in message, “168” stories change lives and help to redefine the genre in terms of quality and inspirational message.
Please understand that taking story from scripture does not mean you must make the next Jesus movie. It’s all about having a certain message and delivering it to your audience. To do well in 168, artists must make compelling entertainment. Pop culture needn’t be at odds with faith-based, faith-friendly or values entertainment. We value all three.
At ROUSH Media we are proud to support the vision of Christian Filmmakers.
For more info visit http://www.168film.com/
The festival runs 8-29 & 8-30 2015
Faith of our Fathers – 4K Color Grade
Roush Media recently completed the 4K Digital intermediate color grade on the feature film Faith of our Fathers. Shot on Red and color graded with our Nucoda Film Master, Faith of Our Fathers tells the story of two men setting off on a journey to learn more about their fathers. The film stars Kevin Downes, David A.R. White, Stephen Baldwin, Candace Cameron Bure & Si Robertson.
As a finishing and mastering post production facility located in Burbank, CA, Roush Media specializes in 4K digital intermediate color grading, and DCI mastering but also provides many other post services. Roush Media’s Senior Colorist, Keith Roush, has over 10 years of experience color grading feature films, shorts, commercials and more. Roush Media chose to conform and grade the original R3D files in the Nucoda from a Final Cut Pro 7 edit. For the film’s visual effects shots Roush provided the VFX artist with a custom LUT and LOG pre-graded DPX VFX plates. Roush Media decides with the filmmaker what the best workflow will be for every project they finish, whether it is conforming the original R3D material like Faith of our Fathers or coloring from a Client conformed DPX log master.
Setting the look for Faith of our Fathers was a collaborative process for both Senior Colorist Keith Roush and Producer Kevin Downes. The film is set in two different time periods-during the Vietnam War and the present day. “Having two different time periods created a fun and interesting time in the DI Theater for Kevin and me,” says Roush. “We wanted the film to feel organic in nature and decipher the difference between time periods. That’s why we created a cold, gritty, reversal film look with the Vietnam War scenes and kept the present day naturally colorful and warm. One of the most dynamic looks we had to tackle was the film look for the Vietnam War flashback scenes. We took footage shot with the modern day digital Red camera and created an organic look that gave the footage the color and texture of an older film stock without making the footage look over-processed. Of course you can go with a bleach bypass look for a war scene but for this film that was not the intention,” says Roush. Keith developed a look with less sharpness, less natural color & less image detail to take the edge off the digital characteristic of today’s camera technology. “The idea behind this process was to make the footage look identical to what you would get with an older film stock,” Keith said. Using the Nucoda DI system’s blend modes Keith added film grain to give the footage the right texture. He wanted the look to aid the audience to feel the grittiness and emotional impact of the Vietnam War scenes.
Aside from creating the desired look, Keith had to overcome a different obstacle by mixing day-for-night with true night in some of the war scenes. He described the color session like this: “It was time to take on the next war scene. I was grading the first shot of the scene until Kevin stopped me. Then he told me that the scene we were on is intended to be night. When you’re coloring day for night it can get tricky especially when some scenes in the program are already shot for night. I placed my hand on the panels and went to town setting the look for the night scenes. I then went back to the day for night scenes and started to match the shots by adjusting color, creating shapes and using the Nucoda’s blend modes.” Once these nighttime war scenes were completed Producer Kevin Downes sat down in the theater to watch the final colored picture: “The film really felt like a much bigger budget theatrical film than it is. The DI color work really increased the production value.”
Color grading is a big part in finishing a film. You may not realize it until you experience what a good colorist does, but once you come into a color session and start working with the images by enhancing the color and creating looks you realize that it’s a whole other process of bringing your story to life on the big screen. The way you can use colors to tell a story is quite amazing and adds a lot of production value. Roush Media prides itself on their DI Color work while giving a post boutique experience for the filmmaker. Keith says, “The finished product is always a creative and collaborative process between us and the Director, DP, and Producer.” Roush Media likes to use their talent and technology to vividly bring stories to life with color. Providing an impressive color grade while do the post work right the first time is what we do best.
Roush Media is a boutique post-production company providing finishing services for Film, TV, and Commercials-catering to the needs of the smaller production company. Among the services offered are finishing & editing, DI color grading , D-cinema Mastering, file conversions & transfers, deliverables, mastering & more.