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HDR “Seeing is believing”

THANK YOU FRIENDS for a great time last night and ROUSH Media.

Showing HDR (high dynamic range REC 2020) next to the SDR (rec709) at our Holiday HDR Open House helped people “believe” by seeing the difference.

We are so glad so many came by celebrate the holidays with us. We are glad we can be of help to with your Color, Finish and Delivery.

We wish everyone a blessed Christmas and look forward to helping being a part of your projects that make an impact in the new year.

All the Team at ROUSH Media.

HDR Holiday Happy Hour Open house Event

blog, Events, News

HDR Holiday Happy Hour Open House with Raffle Prizes!!

Come by and have fun and learn stuff about HDR, Celebrate and hang out…

This Thursday December 15, 4-7pm
Fun, Food, Information & Prizes!!.

Its our excuse to hang out with friends that happen to be our clients… or future clients.

Raffle Prizes drawing @ top of each hour

Grand Prize $2000 value a full DCP MASTERING

Join us December 3 in celebrating the Holidays and HDR together.

blog, Events, News

ROUSH Media is joining our friends at Hurlbut Visuals

“This Saturday Dec 3, 3-7pm – Holiday Open House!”

Come see us at our booth to discuss…

Creating Better Pictures with HDR Color Grading & Mastering.

There will also be a raffle with great prizes, including a $2000 DCP from ROUSH Media. You must be present to win your prize!

Lots of Participating Partners with booths setup to showcase their gear, giving you an opportunity to get your hands on the equipment and to try it out.

See you there!
2522 N. Ontario Street Burbank, CA 91504

Color by ROUSH MEDIA Done Right on “I’m Not Ashamed”

blog, Films Feature, I'M NOT ASHAMED

“I’m Not Ashamed,” opening in theaters on Friday, Oct 21st is the true story based on the journals of Rachel Scott, the first victim of the 1999 Columbine High School massacre in Columbine, Colorado.

ROUSH Media managed all the creative finishing services of the film. This included: VFX Plates and color management at 6K, archival footage restoration & image processing, DI conform of the original camera negative at 6K, DI Color Grading and texture image processing for grain at 6K, Graphics and VFX, and 4K delivery for theaters and VOD.

Producer and Director Brian Baugh chose ROUSH Media for its long history of delivering high quality DI’s on Features and their working relationship with distributor PURE FLIX. ROUSH Media was able to bring the post-partnership they have with their clients to new levels in streamlining management, communication, and the delivery process with the distributor. This made it such an easy process to enable the producers to focus on more important things than just the post.

Once the locked cut was delivered, ROUSH Media brought the Red Epic 6k r3d’s and made 6K uncompressed DPX files for the color session. ROUSH Media’s SAN system, an Infortrend and Tiger technologies system, can manage and playback 8K DPX all in real time if necessary.

All that data quickly added up to over 50 Terabytes just for the DI and delivery. In the fast-paced post-production environment of today and geographically diverse location of the producers and other post team members,it allowed ROUSH MEDIA’S servers and fiber connection to be the glue that held the whole process together.

At one point, a pick up shoot took place in Colorado on a Saturday and the Red files were uploaded to ROUSH in Burbank to create dailies that were then sent to Tennessee for editorial services. The new cut was sent back to ROUSH to update the DI all by the end of Sunday for a Monday mastering of the 4K DCP. That’s post at the speed of light!

To leverage the strengths of both Digital Vision’s Nucoda Film Master and Blackmagic’s DaVinci Resolve, the color grading was done within both systems. ROUSH’S Barco 4k theater for the theatrical version and their 4K Sony BVM X300 HDR suite were used for the VOD trim pass.

One of the director’s concerns was some very low light challenges that left some scenes underexposed and noisy. Director Brian Baugh was very happy with Senior Colorist Keith Roush’s expertise in bringing back the proper exposure and look while minimizing noise and grain. This is where their tools and color process was most impressive.

Now offering 4k HDR color grading & mastering

blog, Services

ROUSH Media is now mastering HDR10 and Dolby Vision for streaming services.

4K HDR has improved picture quality with enhanced dynamic range and a wider color gamut. This new master and deliverable can open more distribution options as HDR content is in high demand from the streaming services like Netflix & Amazon. The images will blow you away. It’s like Dolby Atmos for picture.

Image matters and Quality counts. That is why we both care about HDR (HIGH Dynamic Range) and once you see it you will too.

Cameras have been able to capture high dynamic range color for a long time including film negative stock. Our ability to see all of it at one time was not possible till now. Our Sony BVM x300 monitor can show 10 times the amount of light of a standard r.709 monitor

The new suite also features our new DI system & our most powerful color system yet, capable of working in 8K!

“4K HDR is a much bigger & better canvas for your colorist to paint your pictures onto. Now we can make your pixels better not just bigger. This all leads to creating the best audience experience we can. ” Keith Roush
Schedule a visit to us so you can see first hand this amazing technology and new creative palette you can use for your next project.

168 Film Festival screens “I’m Not Ashamed” and all shorts on DCP mastered at ROUSH Media

blog, Films, News

ROUSH Media is a color science and data management post-production services company which is sponsoring the 2016 168 Film Festival. This has made it possible for the 168 Film Festival to project all 50+ films from Digital Cinema Packages (DCP)! In addition, the Feature film “I’m Not Ashamed” (the inspiring true story of Rachel Joy Scott at Columbine High School) was finished at ROUSH Media by Senior Colorist Keith Roush and will have an advanced screening on 8-20-2016 at the 168 Festival.

“PureFlix has allowed the Festival to screen this inspiring film ahead of its October 21 release date for a wide audience. We are honored to support the Festival and feature as it aligns with our mission to work on films that make an impact on audiences,” says Keith Roush, CEO.

ROUSH MEDIA is an entertainment technology services company providing digital film services for feature films specializing in DI Color Grading, Mastering and Deliverables. As an award-winning DI post facility, it provides impressive color grading done right.

Roush Media has always been a respected DI color grading facility among its peers. Some of the top faith and family filmmakers trust ROUSH Media to craft stunning results the first time. (God’s Not Dead, War Room, Moms’ Night Out, Beyond the Mask, Old Fashioned, Faith Of Our Fathers, I’m Not Ashamed…) Proud sponsor of the 168 Film Project ROUSH Media will be continuing the tradition of awarding three $1,000 gift certificates to the Best Editor, Cinematographer and Film. The certificates will cover Post-Production services including Dailies, Conform, DI Color Grading, Digital Cinema Mastering, and Screening Room Rentals, and more.

The 168 Film Project is a faith friendly, values-friendly practicum for artists focused on the media. 168 provides a proving ground for filmmakers, writers, actors and all interested in creating stories for popular culture.

More than an international short film competition, “168” asks deep questions. Whether subtle, or bold in message, “168” stories change lives and help to redefine the genre in terms of quality and inspirational message.

Please understand that taking story from scripture does not mean you must make the next Jesus movie. It’s all about having a certain message and delivering it to your audience. To do well in 168, artists must make compelling entertainment. Pop culture needn’t be at odds with faith-based, faith-friendly or values entertainment. We value all three.

At ROUSH Media we are proud to support the vision of Christian Filmmakers.

For more info visit http://www.168film.com/

ROUSH Helps Color and Finish Women in Film PSA!

blog, News

2016 Telly Silver Award for LA River PSA

Women in Film PSA! In case you didn’t know, our work was showcased on NBC and got 80k views on Facebook! Yay

“Working with WIF is great way to meet some wonderful talent. This year’s “LA River” PSA is deceptively simple looking but shows amazing vision and follow through to make it happen. Congratulations to everyone involved.”

said Colorist Keith Roush.

ROUSH Media celebrating the success of Women in Film’s PSA achievement at the Crystal + Lucy Awards.

Award winning Director of LA River PSA”

Celine Tricart
Writer/Director

Lucid Dreams Productions
New Technologies and the Future of Storytelling
Stereoscopic 3D, Virtual Reality & Beyond

ROUSH Media

Executive Producer Schy Gleason and Sr. Colorist Keith Roush supporting great talent.

Roush Media 2.0

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Roush Media has always been a respected color grading facility among its peers. As one of the best kept secrets in feature film DI, we have always been cutting edge, such as building one of the first 4K Barco DI theaters. Keith Roush our Sr. Colorist received an 2015 HPA Awards nomination for best feature film color grading. We are also known for bringing cost-efficient and innovative workflows for high quality finishing.

Our fibre-connected, IT-Centric, file-based facility is state-of-the-art in every way. In preparing for the future of post, we have three multipurpose 4K TV grading suites with Nucoda and DaVinci Resolve systems, and a large theater with a 4K Barco projector. Our suites are available with our talented roster of artists or as a suite only. Each suite can serve as a finishing edit bay, color suite, 4K-screening room, QC suite, and more. The theater can be used for theatrical DI color sessions, screenings, DCP QC, events, and more.

We believe in better pixels & more pixels in that order. We embrace new technologies like HDR and 4K. We take the art of color seriously and spare no expense or effort to get it right. We have been mastering DCPs for years and are now adding IMF. If you’re new to IMF, it is becoming the preferred UHD master for companies like Netflix.

Here at Roush Media, every project is different, and we treat each project with the attention and care it deserves. We are artists first, driven to use the best technology & science to give your project impressive color, done right. We are proud that we are not a corporate-owned facility. And let’s not forget about our wonderful staff which goes above and beyond your expectations to provide you with the best quality and creative work.

ROUSH Media Shoves Elephant Through a Stir Straw.

blog, Technical

At ROUSH Media, the sources and 4K color graded masters we work with are elephant-sized, where a single frame can be 36+ Megabytes. In order to collaborate with our clients and make deliveries, the digital media files we deal with every single day are securely and quickly transmitted over fiber around the world through Aspera High-Speed File Transfer Service. “We chose Aspera because it is the leader in speed, security and cost savings for our clients. Digital media content capture and delivery requirements are only getting bigger, so we built ROUSH Media’s new facility in the heart of Burbank’s media hub to handle content creators’ big media,” said Keith Roush, Senior Colorist and CEO of ROUSH Media.

Recently working with the large animation files on a deadline for Lionsgate animated feature “Norm of the North,” transferring files from overseas was no problem. “Being on a deadline knowing we could receive new shots to conform at the last minute while the color sessions were happening was necessary to meet the delivery schedule. We also knew files would get there securely and with the care and love we’d put into them.”

ROUSH Media uses Aspera because it aligns with our philosophy of quality, trust and experience. It has a cost, but the savings outweigh it in terms of shipping costs, time savings, and unexpected delays with customs and fees. We’d rather see your money put on the big screen, not in shipping and waiting for unsecure hard drives.

From Burbank to Mumbai, Bangkok, Brooklyn, or Beijing, ROUSH Media can color, manage and transfer your digital content within hours NOT days.

Lionsgate’s latest release “Norm of the North” Hits Theaters on time with the help of ROUSH Media

blog, Films, News

ROUSH Media’s creative and technical teams provided the complete finishing and mastering for this fun animated feature in record speed. This included Conform, DI Color grading, and Digital Cinema Mastering for the theatrical and home video versions.

This project was a global collaboration and was on a very tight deadline. New versions of the edit and new shots were delivered electronically from overseas via Aspera transfers while the color and conform session was taking place. Turnaround time for new conforms and DCP masters occurred within hours, not days.

Doing the DI color grade on a theatrical animated feature at the highest levels and delivering across different color spaces while maintaining the creative intent is a unique challenge. Unlike live action films, animation has everything from the rich saturated colors to whites of the snow. These image characteristics must be properly dealt with. ROUSH Media has the expertise and infrastructure needed to handle such a task.

Tim Archer, the Post Supervisor, said “Keith and his team went above and beyond on the color and final delivery for Norm. He has empowered his team to make the creative and technical process very smooth. They all cared about our project and went out of the way to deliver.”

They delivered for us and they’ll deliver for you!

Roush’s dedicated team of Post Professionals handled Norm of the North’s challenging workflow, schedule and budget with a smile. They delivered for us and they’ll deliver for you. I’ll be posting more projects there in the near future.
Way to go Keith and team!

TIM ARCHER
Post-Production Supervisor
Norm of the North

“I’m glad we were able to help our friends from Splash Entertainment and Lionsgate with an impressive color grade, done right,” said Keith Roush.